About
Somo was set up to help businesses take advantage of the emerging mobile advertising market. The team has a wealth of internet, advertising and mobile expertise and experience. We are independent of any planning or buying agencies, ensuring we recommend the most appropriate media for our clients. We have a team of skilled designers who create innovative products to run across the range of handsets and operating systems.
Why choose Somo?
Independent: We are an independent, privately owned mobile advertising agency. We provide impartial advice based on the needs of the client, working with media owners, publishers and networks to meet clients’ business objectives.
Experienced: Our team has over 75 years combined experience of designing and running mobile advertising campaigns across the globe, for some of the world’s best known brands. The team has a wealth of internet, advertising and mobile expertise and experience.
Expert: We have some of the best minds in the industry, with a team of proven internet, advertising and mobile pioneers, enabling us to design, plan and execute complex mobile marketing solutions for clients globally.
Capable: We are a fast growing team able to respond quickly and intelligently to clients’ needs.
Exec team
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Nick Hynes
Chief Executive Officer
Nick’s career highlights to date include founding and being CEO of Overture Europe, which was bought by Yahoo! and The Search Works, Europe’s largest paid search agency.
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Carl Uminski
Chief Operating Officer
Prior to founding Somo, Carl led the mobile search business for Yahoo! and as CTO of Overture was a key member of the business that eventually sold for $1.6B in 2003.
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Thomas Schulz
International CEO
Thomas has built and managed international digital media businesses in entrepreneurial and corporate environments for more than a decade.
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Ross Sleight
Chief Strategy Officer
Ross is a serial entrepreneur and founder of several digital success stories. His advice is highly sought after having devised award winning strategies for a host of international brands.
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Richard Langston
Commercial Director
Following four years of working with Internet start up businesses, Richard joined the Board of The Search Works in 2003 and later the Board of IMW Group.
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Ben Wynn
Chief Product Officer
Ben has spent his career building world-class digital solutions, having led the design, build and promotion of innovative web and mobile products in both start-up and corporate environments.
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Judith Lacey
Director
Judith’s career started in corporate finance at investment back Kleinwort Benson, before she moved into a series of marketing and strategy roles within the Hays plc group.
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Senior management team
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Maani Safa
Product Director
Maani has over 10 years experience in building cutting edge web products for some of the world’s leading brands.
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Vinny Hayes
Head of Client Solutions
Vinny has been working in the media industry since 1996, winning an Emmy for a TV documentary, being part of the launch team for TV Channel Five.
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Andrew French
Trading Director
Andrew is one of the few specialist Trading Directors in the mobile industry. After he was headhunted to work for Somo in 2009, he won several or our first major clients, including Audi and Domino’s.
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Stewart Hunter
Group Operational Performance Officer
Stewart has worked with and for some of the biggest brands in the digital space, starting at Tesco.com
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Ed Chater
Head of Client Service
Ed’s career began at international market research agency TNS, working in measuring marketing effectiveness.
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Huw Aveston
Sales Director
The arrival of Huw Aveston as Sales Director marks the 50th new recruit since it was founded two years ago. Huw is a trusted voice for companies looking to start or develop their strategies and products across search integration.
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Jocelyn Bull
Marketing Director
Jocelyn has 11 years’ marketing experience in offline and digital agencies, most recently with search specialists The Search Works and the full-service digital agency Steak.
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Directors
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Simon Edelstyn
Director
Simon has 14 years experience of Business Development in Europe across the Telecoms, Web and Mobile industries.
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Dave Evans
Director
Dave is currently the CTO at SurfKitchen, a company dedicated to delivering scalable mobile platforms to the mobile ISP sector.
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Somo has a rapidly growing team, whose members have a wealth of experience of both large agencies and fast paced internet and digital businesses. The Sales and Client Service team have managed client relationships ranging from large corporates such as Debenhams, ASDA and the Carphone Warehouse to Apple, Nissan and easyjet and are experienced in campaign management, optimisation and reporting. The Product Development team have broad experience of internet and mobile development, working on a number of ground breaking and innovative projects for companies including Audi, Interflora and Photobox. Pictured are some of our team.
