the mobile marketing agency

Next week Somo will host a party for the mobile industry folks not living it up in Barcelona at Mobile World Congress. It’s the bonus day of the year too – 29th Feb – so all the more reason to make the most of it. (more…)

The battle for mobile ad revenues picked up pace last week as Google and Apple both amended their pricing models ahead of Facebook’s imminent entry into the marketplace. (more…)

Somo has been nominated for four UTalk Marketing Innovation Expo Awards including Most Innovative Agency 2012. (more…)

Thomas Schulz, former Head of Admob in EMEA was the ideal candidate to speak about yesterday’s change to Google’s mobile CPC ad auction, and subsequent moves made by Apple and other independent mobile networks. (more…)

With effect from today, Google’s Admob network is changing the way it runs mobile display auctions for cost per click media from a set CPC model to a ‘second-price auction’, in the same way as online search. (more…)

With Valentine’s Day on the horizon, we thought we’d get together our obligatory festive blog post.

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The tech world is usually overshadowed by one mammoth announcement or another. And this week it was definitely Facebook.

But on Tuesday, Amazon, one of the other great success stories of the last few years reported its Q4 2011 results and while sales rose 35 percent, profit declined 58 percent. (more…)

News broke last night of the long-awaited Facebook IPO announcement, and as the biggest in tech history, it was only right to find out what our CEO and veteran of the digital industries, Nick Hynes,  thought of the news. (more…)

So we’ve spent the last few days trawling the gaming conferences in London, a period that we think should be christened London Play Week. (more…)