Next week Somo will host a party for the mobile industry folks not living it up in Barcelona at Mobile World Congress. It’s the bonus day of the year too – 29th Feb – so all the more reason to make the most of it. (more…)
Somo news & blog archive
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22/2/2012
B*gger Barcelona – Alternative MWC Leap Day Party
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22/2/2012
Econsultancy Q&A: Somo’s Thomas Schulz on AdMob and iAd price wars
The battle for mobile ad revenues picked up pace last week as Google and Apple both amended their pricing models ahead of Facebook’s imminent entry into the marketplace. (more…)
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20/2/2012
Somo scoops four nominations at the UTalk Mobile Innovation Expo Awards 2012
Somo has been nominated for four UTalk Marketing Innovation Expo Awards including Most Innovative Agency 2012. (more…)
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16/2/2012
Somo’s Thomas Schulz, International CEO, speaks to the Financial Times about Google and Apple price moves
Thomas Schulz, former Head of Admob in EMEA was the ideal candidate to speak about yesterday’s change to Google’s mobile CPC ad auction, and subsequent moves made by Apple and other independent mobile networks. (more…)
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15/2/2012
Google’s Admob and Apple’s iAD both make mobile CPC pricing changes – mobile advertising gets serious!
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10/2/2012
Love is in the air! Facebook and Bango, Apple loses love with rogue developers and dating algorithms don’t work
With Valentine’s Day on the horizon, we thought we’d get together our obligatory festive blog post.
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3/2/2012
Our week in mobile: Facebook, Amazon and er.. Zombies!
The tech world is usually overshadowed by one mammoth announcement or another. And this week it was definitely Facebook.
But on Tuesday, Amazon, one of the other great success stories of the last few years reported its Q4 2011 results and while sales rose 35 percent, profit declined 58 percent. (more…)
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2/2/2012
Nick Hynes, CEO of Somo, talks to Econsultancy on Facebook IPO – and mobile, the key to Facebook’s future success
News broke last night of the long-awaited Facebook IPO announcement, and as the biggest in tech history, it was only right to find out what our CEO and veteran of the digital industries, Nick Hynes, thought of the news. (more…)
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30/1/2012
Somo nominated for Domino’s iPad app in Revolution magazine’s ‘Best Use of Mobile’ category
Excellent news! Somo has been shortlisted for the Revolution award celebrating ‘Best Use of Mobile’ for the Domino’s iPad app. (more…) -
27/1/2012
Our week in mobile: Gaming Trends, Apple and Samsung figures and Rim- the end?
So we’ve spent the last few days trawling the gaming conferences in London, a period that we think should be christened London Play Week. (more…)