the mobile marketing agency

The tech world is usually overshadowed by one mammoth announcement or another. And this week it was definitely Facebook.

But on Tuesday, Amazon, one of the other great success stories of the last few years reported its Q4 2011 results and while sales rose 35 percent, profit declined 58 percent. (more…)

News broke last night of the long-awaited Facebook IPO announcement, and as the biggest in tech history, it was only right to find out what our CEO and veteran of the digital industries, Nick Hynes,  thought of the news. (more…)

So we’ve spent the last few days trawling the gaming conferences in London, a period that we think should be christened London Play Week. (more…)

Yesterday’s news that the gaming giant Zynga bought 4 mobile gaming development companies last year comes as little surprise. Our COO, Carl Uminski spoke to a room full of budding mobile entrepreneurs at the Genius Incubator with John Mew, Head of Mobile at the IAB and many of them were hoping to break into the gaming space. While there are many new opportunities to explore, it can be a tough gig. (more…)

CES was a fairground of gadgets, with the usual queues and crowds, and for us, Samsung stole the show. (more…)

With Juniper predicting that mobile in-game purchasing will hit $4.8bn by 2016, this is a market that brands can’t afford to ignore. (more…)

Carl Uminski, Chief Operating Officer at Somo Ltd considers innovation in mobile in 2012

Creating contagious social video content that will be shared across the web is far from easy. Since 2008 when Apple launched the app store on the iPhone, we’ve seen a faster acceleration of mobile usage and innovation than ever before. Consumers have adapted to this more quickly than any device in the past; it’s brands who seriously have to work out their strategy. So how can we understand where the innovation lies? (more…)

Somo is at CES again this year. And, as always, it’s going to be awesome. It’s all about the latest and greatest devices and will show the hardware trends for the coming year, as well as some of the dream concept stuff that we really love. (more…)

5 years ago today, a little company called Apple Computer, Inc. announced it would be just Apple Inc. from then on.  It was also the day they unveiled a new arrival, the iPhone, and little did many of us know, this would be the phone that changed the world. (more…)